How To Find Local Customers Who Are Looking For Your Services?

If you’re a local service provider, consider using Local Services Ads (LSAs) to reach potential customers in your area. LSAs are a Google Ads feature that enables businesses to advertise their services directly to people searching for local services on Google. Google displays LSAs at the top of search results, above standard search ads, and includes vital information such as the service provider’s business name, rating, and phone number. This feature makes it easier for customers to find and contact a local service provider that meets their needs.

To participate in LSAs, businesses must meet certain eligibility criteria, including being located in a region where LSAs are available and providing a supported service. Currently, LSAs are available for a variety of services, like house cleaning, plumbing, electrical, HVAC and more.

A blue chart labeled “new verticals” lists out the education, people care, pet care, wellness and health care categories, with various examples underneath each.

Two blue columns list various home and professional services. Examples include: carpenter, landscaper and real estate lawyer.

To join Local Services Ads on Google, all businesses must undergo a screening and verification process. The process varies depending on the business category and location. However, it usually includes background, insurance, and license checks, as well as meeting minimum review requirements. After your business is verified, Google will provide you with a Google Shield Google Guaranteed Badge.

By displaying these badges, you can reassure your customers that you are a fully licensed and vetted business. This, in turn, can help them feel more confident about booking your services.


Businesses participating in local search advertising (LSAs) pay for leads. This means that they only pay when a potential customer contacts them directly through their ad.


Local Services Ads are pay-per-lead. Costs can vary widely. Your exact LSA cost will depend on your location, industry, and competitors. For a rough estimate, check out Google’s cost tool.


As Local Services ads are now available globally to many business types, we suggest you check the self-sign up form on the Google Local Services Ads website to confirm your eligibility.

Feel free to contact us with any questions you have about LSAs and how to get started. We will be happy to answer them!