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Why important to have a Trusted SEO Agent

Hiring a very good and trusted SEO agent is a very critical and important decision that has a positive impact not only on your website search rankings, but also on your business reputation and brand. On the counter side, a poor quality or even unethical SEO service can leave a lasting damage that can be costly to undo.

Why is it the case? Lets look at the following 6 poor and untechnical SEO practices – from the least bad to the worst that you must watch out from:

1. Creating content that is poorly written, mostly misleading or mostly useless. The consequence of such, in the best scenario, is that the content will not be of interest to visitors who will either not be searching for it online and likely will not visit your site or will not stay on the website long. If they do visit, they may not understand your product or service or would find solutions to their problems. In the worst scenario, poor content will leave a very bad impression that will degrade any trust with your business, turning away both current and potential customers.

2. Overly secretive service that won’t clearly explain what they intend to do. Ask for explanations if something is unclear.

3. Promising your site on the first page of the organic search. Instead they put your site in the advertising section. This scam doesn’t work with Google because their advertising is clearly labeled and separated from the organic search results. Make sure to ask any SEO you’re considering how the fees are divided between permanent inclusion and temporary advertising.

4. Buying links from other sites to increase your ranking. This is against Google’s spam policies and can result in a manual action against some or all of your site, which will negatively affect your site ranking.

5. Promising #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. It is important to know that Google never sells better search rankings.

6. Creating clearly deceptive and misleading content on your behalf. The result could be that Google may remove your site from Google’s index altogether.

Thus a good SEO is not just about optimizing your website and fixing search errors. A good SEO must create high quality and useful website content (news, blogs) that address your customers’ needs and speaks to them in a voice unique to your brand which helps build your online authority that drives traffic to your website and generates leads. A great SEO agent needs to gain deep understanding of your industry, product, services, target market and competitive landscape. He knows what makes your business different from the competition.

Our commitment at Webgro is to provide you with the great high quality SEO service that you can trust in with your business reputation and brand and help your business grow.

Our commitment at Webgro is to provide you with the great high quality SEO service that you can trust with your reputation and brand.

Hiring a very good and trusted SEO agent is a very critical and important decision that has a positive impact not only on your website search rankings, but also on your business reputation and brand. On the counter side, a poor quality or even unethical SEO service can leave a lasting damage that can be costly to undo.

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